Overview

Attend Local Government Chronicle’s and Health Service Journal’s Public Sector Brand Management 2009 this conference to access best practice and guidance on:

• Getting the politics of branding right – increasing your CAA score and getting Member buy-in
• Using public perception to develop an effective and well branded place shaping strategy
• Working effectively with partners while retaining individual brand identity
• Designing and implementing brand identity guidelines
• Managing a change in culture: re-designing your brand
• Promoting economic development whilst evidencing value for money
• Safeguarding your reputation and keeping your brand alive – managing the media and managing negative perception